Apple in China NY
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
448
Utgivningsdatum
2025-05-13
Förlag
Simon & Schuster Ltd
Dimensioner
40 x 230 x 150 mm
Vikt
600 g
ISBN
9781398534360

Apple in China

The Capture of the World's Greatest Company

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Inbunden,  Engelska, 2025-05-13
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*** THE NEW YORK TIMES BESTSELLER *** 'Absolutely riveting' Peter Frankopan, author of The Silk Roads 'Disturbing and enlightening' Chris Miller, author of Chip War 'Hugely important' Rana Foroohar, author of Makers and Takers 'A once-in-a-generation read' Robert D. Kaplan, author of Waste Land As Trump wages a tariff war with China, seeking to boost domestic electronics manufacturing, this book offers an unparalleled insight into why his strategy is embarrassingly naïve. Apple isn't just a brand; it's the world's most valuable company and creator of the 21st century's defining product. The iPhone has revolutionized the way we live, work and connect. But Apple is now a victim of its own success, caught in the middle of a new Cold War between two superpowers. On the brink of bankruptcy in 1996, Apple adopted an outsourcing strategy. By 2003 it was lured to China by the promise of affordable, ubiquitous labour. As the iPod and iPhone transformed Apple's fortunes, their sophisticated production played a seminal role in financing, training, supervising and supplying Chinese manufacturers - skills Beijing is now weaponizing against the West. Investigative journalist Patrick McGee draws on 200 interviews with former Apple executives and engineers to reveal how Cupertino's choice to anchor its supply chain in China has increasingly made it vulnerable to the regime's whims. Both an insider's historical account and a cautionary tale, Apple in China is the first history of Apple to go beyond the biographies of its top executives and set the iPhone's global domination within an increasingly fraught geopolitical context.
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  1. Intressant!

    Allt är inte som man först trodde, det här är en mycket intressant bok! Rekommenderas varmt för de som vill läsa teorier om Kinas utveckling mot dominans inom montering av elektronik.

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Övrig information

Patrick McGee¿has been a journalist with the¿Financial Times¿since 2013, reporting from Hong Kong, Germany, and California. He led the FT's Apple coverage from 2019 to 2023 and won a San Francisco Press Club Award for his deep dive into Apple's HR problems. Previously, he was a bond reporter at The¿Wall Street Journal¿in New York. He has a Master's in Global Diplomacy from SOAS, University of London, and a degree in Religious Studies from the University of Toronto. He resides in the Bay Area with his wife and two daughters.