Account-Based Growth (häftad)
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Format
Inbunden (Klotband)
Språk
Engelska
Antal sidor
304
Utgivningsdatum
2022-11-03
Förlag
Kogan Page Ltd
Dimensioner
234 x 156 x 24 mm
Vikt
604 g
ISBN
9781398607460

Account-Based Growth

Unlocking Sustainable Value Through Extraordinary Customer Focus

av Bev Burgess, Tim Shercliff, Edward Blackwell, Bev Burgess
Inbunden,  Engelska, 2022-11-03
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Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.
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De som köpt den här boken har ofta också köpt Practitioner's Guide to Account-Based Marketing av Bev Burgess, Dave Munn, Edward Blackwell, Bev Burgess (inbunden).

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Fler böcker av författarna

Bev Burgess, Tim Shercliff, Edward Blackwell, Bev Burgess

Övrig information

Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page. Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.

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