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Köp båda 2 för 739 krNow in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in ...
This accessible and engaging textbook offers a practical approach to understanding the complexity of language by exploring language use and language learning in a wide variety of contexts. Bringing together leading specialists who are active resea...
SKY MARSEN is Lecturer in Linguistics and Applied Language Studies at Victoria University of Wellington, New Zealand. She is author of Professional Writing (Palgrave Macmillan, 2002) and has designed and taught courses in communications and writing in Australia, New Zealand and the USA. She has also worked as a trade journalist and as technical writing project manager at IBM.
Preface.- Acknowledgements.- Introducing Communication.- Methods and Models of Communication Studies.- Language and Rhetoric.- Semiotics and Narrative.- Professional Communication.- Audience Analysis and Mass Communication.- Film.- The Mass Media.- Bibliography.- Index.