Strategy in Transition

"Richard Bettis is one of the great contributors to current strategic thinking. This book highlights the key issues that are driving recent strategy research in complex and uncertain business environments. It helps us to understand why innovation, adaptation, learning and the management of intangible resources are at the heart of managerial decision--making for the 21st century." Susan Segal--Horn, The Open University Introduction to Strategy in Transition offers a collection of 12 excellent articles from Strategic Management Societya s International Conference held in San Francisco. Papers included in Professor Bettisa book represent cutting edge contributions to the strategy literature with enduring implications for both academics and executives. Saeed Samiee, University of Tulsa

Richard A. Bettis is Luther H. Hodges Distinguished Professor of Strategic Management in the Kenan--Flagler Business School at the University of North Carolina, Chapel Hill. Formerly a Product Development Engineer at General Motors, he is a leading academic, a consulting editor of the Academy of Management Review, and a member of the review boards of several leading management journals.

List of Contributors. Introduction to Strategy in Transition (Richard A. Bettis). 1. Incumbent's Adaption and Capability Building on the Internet: Empirical Tests of Innovativeness in the US Banking Industry (Carmen Weigelt). 2. Competitive Advantage, Knowledge Assets and Group--Level Effects: An Empirical Study of Global Investment Banking (Boris Durisin and Greg von Krogh). 3. Happy Kids and Mature Losers: Differentiating the Dominant Logics of Successful and Unsucessful Firms in Emerging Markets (Krzysztof Obloj and Michael G. Pratt). 4. A Strategic Perspective on Capital Structure: The Implications of Trying to be an Innovator (Jonathan P. O'Brien). 5. The Value of Managerial Learning in R&D (Paolo Boccardelli, Alessandro Grandi, Mats G. Magnusson, and Raffaele Oriani). 6. The Paradox of Social Capital: Structural, Cognitive and Relational Dimensions (Linda F. Edelman, Michael Bresnen, Sue Newell, Harry Scarbrough and Jacky Swann). 7. Strategic Innovation in Financial Services (Laura A. Costanzo). 8. The Role of Organizational Culture in the Corporate Branding Process at Silicon Valley Firms (Stanley J. Kowalczyk). 9. Intangible Capital in Industrial Research: Effects of Network Position on Individual Inventive Productivity (Jukka--Pekka Salmenkaita). 10. The Impact of Intangible Resources: How Organization Reputation and Employee Know--How Affect Performance (Alice C. Stewart and Henry Y. Zheng). 11. The Fall of a Silicon Valley Icon: Was Apple Really Betamax Redux (Joel West). Index.