- Häftad (Paperback / softback)
- Antal sidor
- Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
- Holladay, Sherry J.
- 241 x 190 x 19 mm
- Antal komponenter
- 1650:Standard B&W 7.44 x 9.69 in or 246 x 189 mm (Crown 4vo) Perfect Bound on White w/Gloss Lam
- 793 g
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PR Strategy and Application
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?Forward thinking, innovative, comprehensive, concise and relevant cases--and clearly written. A top choice for a Principles or Campaign Strategy class.? Robert L. Heath, Professor Emeritus, University of Houston ?Coombs and Holladay provide an excellent interpretation of public relations? functional areas from a strategic public relations point of view.? Don W. Stacks, University of Miami
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W. Timothy Coombs is Professor of Corporate Communication at Eastern Illinois University. He is the author of Code Red in the Boardroom (2006), Today's Public Relations (2006), and It's Not Just PR (with Sherry Holladay, 2007), and co-editor (with Sherry Holladay) of the Handbook of Crisis Communication (Wiley-Blackwell 2010). Sherry J. Holladay is Professor of Corporate Communication at Eastern Illinois University. She is the author of numerous articles related to corporate communication.
Preface 1. Introduction and Overview 2. Public Relations Contested and Ethically Challenged 3. Public Relations and Transparency 4. Public Relations as Strategic Communication 5. Public Relations as Activism 6. Media Relations: Shaping the News 7. Technological Development and Online Public Relations 8. Social Marketing 9. Reputation Management 10. Issues Management 11. Risk Communication 12. Crisis Communication 13. Corporate Social Responsibility: A New Driver for Public Relations 14. Public Relations Goes International 15. Conclusion: Does Society Need Public Relations? Appendix 1: US Food & Drug Administration News Release Appendix 2: US Centers for Disease Control and Prevention News Release Appendix 3: American Veterinary Medical Association Media Alert Appendix 4: US Food & Drug Administration Pitch Letter Guidance References Index