Successful Event Management (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2013-03-07
Upplaga
4
Förlag
Cengage Learning
Medarbetare
Parry, Bryn
Dimensioner
244 x 186 x 15 mm
Vikt
550 g
Antal komponenter
1
ISBN
9781408066638
Successful Event Management (häftad)

Successful Event Management

A Practical Handbook

Häftad, Engelska, 2013-03-07
495
Skickas inom 3-6 vardagar.
Fri frakt inom Sverige för privatpersoner.
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events.

Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies.

The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa.

Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.
Visa hela texten

Passar bra ihop

  1. Successful Event Management
  2. +
  3. Tourism Crisis and Disaster Management in the Asia-Pacific

De som köpt den här boken har ofta också köpt Tourism Crisis and Disaster Management in the A... av Brent Ritchie, Brent Ritchie, Kom Campiranon, Kom Campiranon (inbunden).

Köp båda 2 för 864 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Bloggat om Successful Event Management

Innehållsförteckning

TBC

Contents.
List of figures.
List of case studies.
Forms for the new event organizer.
Preface.
Part 1: THE EVENTS BUSINESS.
1. An introduction to events.
2. The market demand for events.
3. The events business: supply and suppliers.
4. Social, economic, political and developmental implications.
Part 2: MANAGING EVENTS.
5. Making a start and planning the event.
6. Financial management and the budget.
7. Event logistics.
8. Marketing and public relations for events.
9. Risk management and legalities.
10. Event project management and set-up issues.
11. The organization manager and the team: during the event.
12. Closedown, evaluation and legacies.
Glossary.
Index.