Visual Communication (häftad)
Häftad (Paperback)
Antal sidor
SAGE Publications Ltd
Parry, Katy
172 x 242 x 15 mm
594 g
Antal komponenter
Visual Communication (häftad)

Visual Communication

Understanding Images in Media Culture

Häftad Engelska, 2019-12-02
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Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book:

  • Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis

  • Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption

  • Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images

  • Shows students how to combine approaches and methods to best suit their own research questions and projects 

An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture. 
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This smart and engaging book introduces readers to some of the most pressing debates in visual communications studies. Effective in making often-opaque theories accessible, Aiello and Parry situate these debates in relation to a diverse toolkit of current research methods. Eighteen thickly-contextualized case studies skillfully illustrate the various steps students need to design their own projects. 

How can we understand images in media culture? Writing with clarity, insight and flair, Aiello and Parry show us that while there is no simple answer, there are many good analytical paths to pursue, demonstrating their value across no less than eighteen case studies – from political memes to photojournalism to Hollywood movie trailers and commercial imagery. Focusing on how visual communication is entangled with identities, politics and commodities, this book is not only an exemplary introduction to visual communication research: it is a significant and timely guide to the powers and properties of contemporary images.

Organised around the themes of identities, politics and commodification, this book offers multiple conceptual insights into how images are created, circulated, seen, sold, modified and destroyed. Its themes and arguments are grounded in a series of detailed and clearly written examples, which also explore the methodological implications of approaching images as forms of visual communication. All this adds up to a must-read for anyone interested in contemporary visual culture.

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Övrig information

Giorgia Aiello is an Associate Professor in Media and Communication at the University of Leeds. Her research focuses on the politics and potentials of visual, multimodal, and material communication. Giorgia is interested in how aesthetics shape and are shaped by political, economic, and cultural agendas. Her work aims to uncover how identities are formed, how both difference and diversity are negotiated, and how inequalities are maintained or overcome through media and communication. She is a co-editor of Communicating the City: Meanings, Practices and Interactions (Peter Lang, 2017) and the author of many journal articles, book chapters, and short publications about branding, photography, data visualization, political imagery, and cities.

Katy Parry is an Associate Professor in Media and Communication at the University of Leeds. Her work focuses on visual politics and activism, images of war and representations of contemporary soldiering. She is a co-author of Political Culture and Media Genre: Beyond the News (Palgrave Macmillan, 2012) with Kay Richardson and John Corner, and a co-editor of Can the Media Serve Democracy? Essays in Honour of Jay G. Blumler (Palgrave Macmillan, 2015), with Stephen Coleman and Giles Moss. Her current research interests include the visual expressions of political solidarity shared in response to the murder of Jo Cox MP during the Brexit referendum campaign, and the representational politics of the war veteran in contemporary media.


PART I: INTRODUCTION Chapter 1: Why images matter Chapter 2: Understanding images in media culture: An integrated framework PART II: IDENTITIES Chapter 3: Visions of the self between the personal and the public Chapter 4: Making groups visible on the global stage Chapter 5: Ways of seeing difference beyond stereotypes PART III: POLITICS Chapter 6: Images of politicians in the public sphere Chapter 7: The visual spectacles of protest and activism Chapter 8: Picturing international conflict and foreign affairs PART IV: COMMODITIES Chapter 9: Consuming products with our eyes Chapter 10: Visualizing lifestyles for sale Chapter 11: Brands as visual experiences PART V: CONCLUSION Chapter 12: The problems and potential of images in media culture