Streamliner (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
344
Utgivningsdatum
2018-08-07
Förlag
Johns Hopkins University Press
Illustratör/Fotograf
black and white 49 Illustrations
Illustrationer
49 Illustrations, black and white
Dimensioner
234 x 158 x 31 mm
Vikt
598 g
Antal komponenter
1
ISBN
9781421425740
Streamliner (inbunden)

Streamliner

Raymond Loewy and Image-making in the Age of American Industrial Design

Inbunden Engelska, 2018-08-07
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Born in Paris in 1893 and trained as an engineer, Raymond Loewy revolutionized twentieth-century American industrial design. Combining salesmanship and media savvy, he created bright, smooth, and colorful logos for major corporations that included Greyhound, Exxon, and Nabisco. His designs for Studebaker automobiles, Sears Coldspot refrigerators, Lucky Strike cigarette packs, and Pennsylvania Railroad locomotives are iconic. Beyond his timeless designs, Loewy carefully built an international reputation through the assiduous courting of journalists and tastemakers to become the face of both a new profession and a consumer-driven vision of the American dream. In Streamliner, John Wall traces the evolution of an industry through the lens of Loewy's eclectic life, distinctive work, and invented persona. How, he asks, did Loewy build a business while transforming himself into a national brand a half century before "branding" became relevant? Placing Loewy in context with the emerging consumer culture of the latter half of the twentieth century, Wall explores how his approach to business complemented-or differed from-that of his well-known contemporaries, including industrial designers Henry Dreyfuss, Walter Teague, and Norman Bel Geddes. Wall also reveals how Loewy tailored his lifestyle to cement the image of "designer" in the public imagination, and why the self-promotion that drove Loewy to the top of his profession began to work against him at the end of his career. Streamliner is an important and engaging work on one of the longest-lived careers in industrial design.
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This book adds another important chapter to the legendary work of the man who essentially created the field of industrial design, thus making the corpus of his career's work available to a new generation of readers. -- Ed Garten * Society of Automotive Historians Journal *

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Övrig information

John Wall, a former journalist, spent 23 years as a higher education public relations specialist at Penn State University and Juniata College.

Innehållsförteckning

Acknowledgments Introduction Chapter 1. New Shores: Creating a Biography on the Fly Chapter 2. Portrait of the Young Engineer as an ArtistChapter 3. The Artist (and Others) Shape the Things to Come Chapter 4. Birth of a Salesman: Cold Calls, Clients, and Creativity Chapter 5. Big Engines: Emergence of a Design Genius Chapter 6. Constructing an Image while Building a Business Chapter 7. Engines of Industry: Tractors, Tour Buses, and Ships Chapter 8. Studebaker Beginnings: Internal Combustion, Internal Dissention, External Design Chapter 9. The Starliner Coupe: Studebaker's Breakthrough Design Chapter 10. Avanti: Car Design Leaps Forward Chapter 11. Becoming a Businessman: Building an Industry Chapter 12. The Sales Curve Wanes Chapter 13. The Long Road Down Chapter 14. Legacy Notes Bibliography Index