Peripheral Vision (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2006-05-01
Upplaga
illustrated ed
Förlag
Harvard Business School Press
Illustrationer
illustrations
Dimensioner
160 x 245 x 25 mm
Vikt
500 g
Antal komponenter
1
ISBN
9781422101544
Peripheral Vision (inbunden)

Peripheral Vision

Seven Steps to Seeing Business Opportunities Sooner

Inbunden Engelska, 2006-05-01
309
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from emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery

How good is your organisation at sensing, interpreting, and acting on these signals?

George S. Day and Paul J. H. Schoemaker call this capability peripheral visionand their research shows that less than 20 percent of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building vigilant organisations that are constantly attuned to changes in the environment.

Through detailed case studies ranging from LED lighting to low-carb foods to childrens dolls, the authors show how vigilant organisations win by: scoping widely and asking the right questions; scanning actively in the right places; interpreting what signals mean; probing carefully for more information; and acting wisely on signals before competitors do.

This book will help your organisation see farther to seize the opportunities and avoid the risks that come from the periphery.
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George S. Day is the Geoffrey T. Boisi Professor, Professor of Marketing, and Co-director of the Mack Centre for Technological Innovation at The Wharton School. Paul J.H. Schoemaker is Research Director of Wharton's Mack Centre for Technological Innovation and the founder and Chairman of Decision Strategies International, Inc.