- Inbunden (Hardback)
- Antal sidor
- Harvard Business School Press
- Porter, Michael E (foreword)
- 236 x 163 x 25 mm
- Antal komponenter
- 477 g
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What is Strategy?
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Understanding Michael Porter
What Every Manager Needs to Know about Competition and Strategy255Skickas inom 5-8 vardagar.
Gratis frakt inom Sverige över 159 kr för privatpersoner.Michael Porter, the father of strategy, is one of the most (if not the most) important business thinkers in the world. Anyone in business uses Michael Porter's ideas concepts like competitive advantage, differentiation, value creation, industry structure, the value chain whether they know it or not. These ideas form the foundation of all of strategy and competition today, and one cannot be conversant in business without understanding them.
but if anyone wanted to review or obtain a good overvivew of porter's main ideas, they would have to read either all of his hbr articles or purchase several large, and quite densely written, books (porter's classic books On Competition, Competitive Advantage, and Competitive Strategy amount to 1500 pages of reading).
at last, The Essential Michael Porter provides a book-length executive summary of his core concepts, in about 200 pages, and makes these ideas accessible to everyone. Short, concise, and written clearly and understandably by his trusted friend and long-time colleague (and former HBR strategy editor), Joan Magretta, this book will be a welcome addition to everyone's business bookshelf amd will be the new ""bible"" of strategy for years to come."
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"Ms. Magretta does a superb job of clearly and logically explaining Prof. Porter's concepts, with lots of helpful examples. This is a distillation, but it never feels sparse, with ample time for the reader to learn a concept and sufficient reinforcement of the ideas as you are guided through the Porter oeuvre. Reading it brings you up-to-date on his ideas and, more importantly, helps you to understand your own business and the strategic elements you may have missed." -- "The Globe & Mail"<br><br>"200 pages of simple, non-faddish common sense for business." -- Anna Farmery, TheEngagingBrand.com<br><br>"Book of the Month. This book will become the strategy bible for today's busy managers." -- Business Executive<br>
Joan Magretta has worked with Michael Porter for almost two decades; she is a Senior Associate at the Institute for Strategy and Competitiveness at Harvard Business School, a McKinsey Award winner, and author of What Management Is, a top pick of its year by The Economist. She was a Bain partner and strategy editor of the Harvard Business Review.