Strategy Maps (e-bok)
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E-bok
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Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
480
Utgivningsdatum
2003-12-16
Förlag
Harvard Business Review Press
ISBN
9781422163498
Strategy Maps (e-bok)

Strategy Maps (e-bok)

Converting Intangible Assets into Tangible Outcomes

E-bok (EPUB - DRM), Engelska, 2003-12-16
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More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool--the "e;strategy map"e;--that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kaplan and Norton argue that the most critical aspect of strategy--implementing it in a way that ensures sustained value creation--depends on managing four key internal processes: operations, customer relationships, innovation, and regulatory and social processes. The authors show how companies can use strategy maps to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual "e;aha!"e; for executives everywhere who can't figure out why their strategy isn't working, Strategy Maps is a blueprint any organization can follow to align processes, people, and information technology for superior performance.
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