Journalism and PR (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
284
Utgivningsdatum
2014-07-31
Förlag
Peter Lang Publishing Inc
Dimensioner
224 x 150 x 15 mm
Vikt
431 g
ISBN
9781433124266

Journalism and PR

Unpacking 'Spin', Stereotypes, and Media Myths

Häftad,  Engelska, 2014-07-31
496
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 1 format & utgåvor
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a 'discourse of denial', maintaining what critics call the dirty secret of journalism - and PR. Media practitioners also engage in an accusatory 'discourse of spin' and a 'discourse of victimhood'. On the other hand, PR practitioners say they help provide a voice for organizations, including those ignored by the media. Meanwhile, the growth of social media is providing new opportunities for governments, corporations, and organizations to create content and even their own media, increasing the channels and reach of PR. This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in media studies, journalism, public relations, politics, sociology, and cultural studies.
Visa hela texten

Passar bra ihop

  1. Journalism and PR
  2. +
  3. Original Sin

De som köpt den här boken har ofta också köpt Original Sin av Jake Tapper, Alex Thompson (häftad).

Köp båda 2 för 680 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Jim MacNamara

Övrig information

Jim Macnamara (PhD, University of Western Sydney) is Professor of Public Communication at the University of Technology Sydney, a position he took up in 2007 after a 30-year professional career spanning journalism, public relations, and media research. He is author of 12 books including The 21st Century Media (R)evolution: Emergent Communication Practices (Peter Lang, 2014) and Public Relations Theories, Practices, Critiques (2012).