101 Ways to Successfully Market Yourself (häftad)

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Försäljning & marknadsföring

Format: Häftad (Paperback)
Språk: Engelska
Antal sidor: 120
Utgivningsdatum: 2009-11-09
Förlag: Cengage Learning PTR
Dimensioner: 209 x 133 x 12 mm
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Antal komponenter: 1
ISBN: 9781435455108

The advent of user-generated internet content has made it possible for anyone to have his or her voice heard, but it has also made it more difficult to stand out in the crowd and get noticed. 101 Ways to Successfully Market Yourself is about exploring and understanding the means and methods of self-promotion and having fun doing it. You will learn the most effective ways of positively gaining the spotlight and draw attention to yourself whether your objective is to promote a business, sell a product, land a better job, or just grab (or extend) 15 minutes of fame. 101 Ways to Successfully Market Yourself provides a handy, easy-to-read collection of tips and tricks to make sure you stand out in the crowded pop culture universe.

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Acknowledgments. About the Author. Introduction. Part I: 27 MYMs (Marketing-Yourself-Mandates). Part II: Make the Most of the Web. Part III: There's Life Offline--Get Out and Meet Real People. Appendix A: Best Twitter Tools. Appendix B: Who You Should Follow on Twitter" Lists. Appendix C: LinkedIn Groups. Appendix D: Other Social Networks to Consider. Appendix E: Other Social Networks to Consider. Index.

Jay Miletsky is CEO and executive creative director of Mango(formerly PFS Marketwyse), a leading marketing communications agency in the New York metro area. His marketing work has included successful consultation and campaigns for companies including Hersheys, AmerisourceBergen, Emerson Electric, JVC, The Michael C. Fina Company, and more. Miletsky is a featured speaker for numerous companies and seminars as well as a guest lecturer for universities. He is the author of 10 books, including Perspectives on Marketing and Perspectives on Branding, and he blogs regularly at jaymiletsky.com and getperspectives.com. You can follow him on Twitter at http://twitter.com/jaymiletsky.

Acknowledgments.
About the Author.
Introduction.
Part I: 27 MYMs (Marketing-Yourself-Mandates).
Part II: Make the Most of the Web.
Part III: There's Life Offline--Get Out and Meet Real People.
Appendix A: Best Twitter Tools.
Appendix B: Who You Should Follow on Twitter" Lists.
Appendix C: LinkedIn Groups.
Appendix D: Other Social Networks to Consider.
Appendix E: Other Social Networks to Consider.
Index.