Social Media

An extensive, well-researched offering on a very current and hot topic. * Booklist * Overall, the book provides an expert curation of social media, useful for introductory students and even general readers who want to better understand this emerging technology. Summing Up: Recommended. Lower-division undergraduates through faculty. * Choice *

Kelli S. Burns, PhD, is associate professor in the Zimmerman School of Advertising and Mass Communications at the University of South Florida.

Preface, 1 Background and History, Introduction, A Definition of Social Media, Social Media Foundations: 1970s1990s, Early Social Media Communities: 1990s, Emerging Social Media: Early 2000s, Mainstream Social Media: Late 2000s, Modern Social Media: 2010s, Future Directions for Social Media, References, 2 Problems, Controversies, and Solutions, Introduction, Social Media Addiction, Influence of Curated Content, Online Hoaxes, Rumors, and Scams, Cyberbullying, Sexting, and Child Predators, Negative Moods, Feelings of Loneliness, and Envy, Pressure to Project the Ideal Self, Social Media in the Workplace, Relationships and Communication Skills, Online Shaming and Attacks, Social Media Privacy Concerns, Conclusion, References, 3 Perspectives, Introduction, The Female Body on Social Media by Petya Eckler and Yusuf Kalyango Jr., Exploring Victimization in the Digital Age: Perspectives on Social Media and Sexual Assault by Rowena Briones Winkler, Posting, Sharing, and Tweeting a Brand's Politics: Social Media and the Recent Evolution of Online Corporate Activism by Nathan Gilkerson, Consumers as Data Profiles: What Companies See in the Social You by Joseph T. Yun and Brittany R. L. Duff, The Role of Social Media in Crisis Communication: Opportunities and Challenges for Crisis Communication Strategies in the Social Media Era by Jae-Hwa Shin, Lessons from the Social Media Revolution?: A Look Back at Social Media's Role in Political Campaigns and Elections by Terri L. Towner, Saving Face: Applying the Spiral of Silence Theory to Social Media: Self-Censorship in the Midst of Controversial Issues by Juliana Maria (da Silva) Trammel, Live Tweeting: Fans and Celebrities by Michelle Groover, 4 Profiles, Introduction, Movements, ALS Ice Bucket Challenge (2014), Arab Spring (20102011), Occupy Wall Street (2011), People, Anderson, Tom (1970 ), Armstrong, Heather B. (1975 ), boyd, danah (1977 ), Dorsey, Jack (1976 ), Fake, Caterina (1969 ), Hoffman, Reid (1967 ), Hughes, Chris (1983 ), Karp, David (1986 ), Kjellberg, Felix (1983 ), Monty, Scott (1970 ), Parker, Sean (1979 ), Pincus, Mark (1966 ), Rose, Kevin (1977 ), Sandberg, Sheryl (1969 ), Silbermann, Ben (1982 ), Smith, Marc (1965 ), Solis, Brian (1970 ), Spiegel, Evan (1990 ), Stanton, Brandon (1984 ), Thiel, Peter (1967 ), Williams, Evan (1972 ), Zuckerberg, Mark (1984 ), References, 5 Data and Documents, Introduction, Internet, Social Media, and Mobile Usage, Table 5.1: United States Digital and Mobile Usage (January 2016), Table 5.2: Worldwide Digital and Mobile Usage (January 2016), Table 5.3: Social Media Adoption by Worldwide Region (January 2016), Figure 5.1: Social Media Users among Adult Internet Users and All Adults in the United States as a Percentage of the Population (20052015), Table 5.4: Social Media Users in the United States by Demographics (2015), Smartphone Ownership and Social Media Usage on Devices, Figure 5.2: Ownership of Devices among U.S. Adults (2015), Table 5.5: Device Ownership over Time (U.S. Adults Aged 1829), Table 5.6: Top 12 Countries for Smartphone Penetration and Demographic Differences (2015), Table 5.7: Worldwide Penetration of Smartphone, Computer, and Smartphone-Only Users (2014), Figure 5.3: Worldwide Mobile Web Access by Online Adults (20112015), Figure 5.4: Time Spent Online per Day on Mobile Phones, by Age among Global Users (2015), Figure 5.5: Time Spent Online per Day on Mobile Phones, by Region (2015), Figure 5.6: Average Time Spent on Digital Media per Day among U.S. Adult Users (20082015 YTD), Figure 5.7: Share of Time Spent on Social Media across Platforms (20132015), Social Media Addiction, Figure 5.8: Worldwide Daily Average Time Spent on Social Media (20122016), Figure 5.9: Proportion of Teens (1318 Years Old) and Tweens (812 Years Old) Using Screen Media (FebruaryMarch 2015), Table 5.8: Teen Desire to Unplug and Other Frustrations