Managing Radio (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
352
Utgivningsdatum
2009-11-28
Förlag
Lulu.com
Medarbetare
Lister, Brian / O'Shea, Tony
Illustrationer
black & white illustrations
Dimensioner
234 x 156 x 19 mm
Vikt
495 g
Antal komponenter
1
Komponenter
49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam
ISBN
9781445223124
Managing Radio (häftad)

Managing Radio

Häftad Engelska, 2009-11-28
259
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Managing Radio is the first detailed and comprehensive practical guide to all the essential elements of managing radio stations. It covers the management of public service, commercial and community radio stations and the wide range of new DAB, online, web and independent production opportunities. A useful text for students studying the theory and practice of managing radio, it is also an authoritative guide to setting up a station or radio service from scratch. It explores how to create sustainable radio through managing for profit, public service or the participation of the audience in all parts of the station. Managing Radio provides useful practical advice, examples of contemporary radio management practices and case studies of management in action, backed up with references to wider academic reading in media, business and cultural studies.
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