On Message (e-bok)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
224
Utgivningsdatum
1999-05-26
Förlag
SAGE Publications
ISBN
9781446233528

On Message E-bok

Communicating the Campaign

av Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko
E-bok (LCP),  Engelska, 1999-05-26
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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.
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Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A Semetko

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