Running Lean: Iterate from Plan A to a Plan That Works 2nd Edition (inbunden)
Fler böcker inom
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
207
Utgivningsdatum
2012-03-20
Upplaga
1
Förlag
O'REILLY & ASSOCIATES
Illustrationer
illustrations
Dimensioner
229 x 155 x 23 mm
Vikt
454 g
Antal komponenter
1
Komponenter
,
ISBN
9781449305178

Running Lean: Iterate from Plan A to a Plan That Works 2nd Edition

av Ash Maurya
Inbunden,  Engelska, 2012-03-20
266
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We live in an age of unparalleled opportunity for innovation. Were building more products than ever before, but most of them fail-not because we cant complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. Thats the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone whos interested in starting a business project.
  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plans course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series
Presented by Eric Ries-bestselling author of The Lean Startup: How Todays Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses-The Lean Series gives you solid footing in a proven methodology that will help your business succeed.
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Fler böcker av Ash Maurya

Övrig information

Ash Maurya (@ashmaurya) is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products, which he frequently writes about on his blog http://www.ashmaurya.com and turned into a book: Running Lean. Ash resides in Austin, Texas, with his wife, two children and two dogs.

Innehållsförteckning

Praise for Running Lean, Second EditionForewordPrefaceIntroductionRoadmapChapter 1: Meta-PrinciplesChapter 2: Running Lean IllustratedDocument Your Plan AChapter 3: Create Your Lean CanvasIdentify the Riskiest Parts of Your PlanChapter 4: Prioritize Where to StartChapter 5: Get Ready to ExperimentSystematically Test Your PlanChapter 6: Get Ready to Interview CustomersChapter 7: The Problem InterviewChapter 8: The Solution InterviewChapter 9: Get to Release 1.0Chapter 10: Get Ready to MeasureChapter 11: The MVP InterviewChapter 12: Validate Customer LifecycleChapter 13: Dont Be a Feature PusherChapter 14: Measure Product/Market FitChapter 15: ConclusionBonus Material

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