- Format
- Häftad (Paperback)
- Språk
- Engelska
- Antal sidor
- 345
- Utgivningsdatum
- 2012-01-01
- Upplaga
- 30
- Förlag
- Scribner
- Illustratör/Fotograf
- Kimberly Ann Coe
- Dimensioner
- 203 x 127 x 25 mm
- Vikt
- Antal komponenter
- 1
- Komponenter
- 5719:B&W 6.14 x 9.21in or 234 x 156mm (Royal 8vo) Case Lam w/Jacket on White w/Matte Lam
- ISBN
- 9781451663884
- 430 g
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How to Talk So Kids Will Listen & Listen So Kids Will Talk
The Art and Science of Creating a Lovable Brand - Marketing for Personal Brands in the 2020s
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Marketing Made Human is a transformative book full of insight, inspiration, and clear instructions for companies and entrepreneurs to seize the opportunities in the new era of people driven marketing that aims to serve and support your customers to unfold their human aspirations. With research-based wisdom and extensive practical experience Malene redefines our understanding of marketing from cold selling to warm relation-building, she outlines strategic frameworks for building a human marketing and business development plan, and she gives clear guidance to optimize algorithms and build your brand and customer communities on social media platforms. I simply love it!
Louise Koch, Strategic Advisor & Keynote Speaker, Sustainable Innovation Lead. Corporate Sustainability Director, International Region, Dell Technologies.
Malene has nailed the challenge of today’s marketers; how to reach people. When we stop thinking of customers as numbers and start thinking of them as human, we make a connection. Marketing Made Human does just that. And if you want to succeed in marketing or business you need to follow this advice from Malene. This book was a pleasure to read. I kept nodding my head throughout! I loved it!
Barbara Gobbi, Entrepreneur and Marketing Strategist
This book changed how I feel about sales and marketing. Malene simply hacked the way we traditionally viewed marketing. As a purpose-driven leader, I now see my role as a marketer in a different light and I realize marketing is about generosity and giving to the person in front of you, what you wish you could give to many. Marketing is about caring for people. It’s not about you. I loved how this book explains the sources of my previous struggle and offers a way to implement a new way of marketing my business that is much better suited to who I am and what people want.
Tanja Steffe Nøhr, Solopreneur, Public Management Coach & Social Sustainability Activist
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Övrig information
Malene Bendtsen is an entrepreneur with over 15 years of experience innovating customer relationships as a leader in companies of all sizes. She helps personal brands define and build the marketing infrastructures and the brand experience they need to grow their businesses.
Malene has an academic profile combined with 25 years of teaching and facilitation experience which makes her able to explain complex matters in an easily understood language. She is also a self-publishing coach and has solid experience with the non-fiction book format used as a marketing and personal branding tool.
She is on a mission to normalize human connection and fundamental human desires at the center of marketing, and thereby release entrepreneurs from discomfort and fear related to marketing.
She is an author, speaker, teacher and proud guide to her tribe.
Innehållsförteckning
Introduction
Part 1 – The Ignored Truth
1. history of marketing and why you fear it
2. consumers ruling market places
3. the biased heart
Part 2 – The New Marketing Paradigm
4. high tech and high touch
5. human connection in demand
6. from 4p to lovable brand
7. sexy numbers in human marketing
Part 3 – How to Create a Lovable Brand
8. hugged by your brand
9. your lovable brand
10. branding supercharged
11. customers as marketers
Part 4 – How to Build Love Funnels
12. your three pillars of marketing
13. moving people to the highest trust level
14. love funnels in the new paradigm
15. dealing with the death of organic reach
16. the right offer for the right business stage
Part 5 – The Personal Brand CEO
17. leading your tribe
18. the roles of a personal brand entrepreneur
19. dealing with fear
Conclusion
About the Author
