The Halo Effect (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
288
Utgivningsdatum
2014-06-05
Upplaga
Re-issue
Förlag
Simon & Schuster Ltd
Dimensioner
198 x 130 x 18 mm
Vikt
200 g
ISBN
9781471137167
The Halo Effect (häftad)

The Halo Effect

How Managers let Themselves be Deceived

Häftad Engelska, 2014-06-05
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Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a whole body of delusions, statistical and otherwise, these self-styled experts cloud our ability to think critically about the nature of success in business. Like a virus, these fundamental errors of thinking infect much of what we read, whether in leading business magazines, scholarly journals, or management bestsellers. Central among these delusions is the Halo Effect, the tendency on the part of the experts to point to the high financial performance of a successful company and then spread its golden glow to all its attributes: clear strategy, strong values, brilliant leadership, and outstanding execution. But should the same company's sales head south, the very same attributes are turned on their heads and derided for poor decision making across the board - suddenly the strategy was wrong, the culture was complacent, and the leader became arrogant. The Halo Effect not only points out these delusions that keep us from understanding business performance, but also suggests a more accurate way to think about leading a company. This approach - focusing on strategic choice and execution, while recognizing the inherent riskiness of both - clarifies the priorities that managers face. Irreverent and witty, Rosenzweig is uncanny in his ability to puncture the pretentious balloons of some of our most sacred management cows.
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Övrig information

Phil Rosenzweig is a professor at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Formerly at Harvard Business School, he has published numerous articles on business policy and management. He lives in Sedbergh, Cumbria and Lausanne.