Show Me the Money! (e-bok)
Fler böcker inom
Format
E-bok
Filformat
PDF med Adobe-kryptering
Om Adobe-kryptering
PDF-böcker lämpar sig inte för läsning på små skärmar, t ex mobiler.
Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
352
Utgivningsdatum
2013-10-10
Förlag
Bloomsbury Publishing
ISBN
9781472903037

Du kanske gillar

Show Me the Money! (e-bok)

Show Me the Money! E-bok

How to Make Money through Sports Marketing

av Calzada Esteve Calzada
E-bok (PDF - DRM), Engelska, 2013-10-10
231
Ladda ned
Spara som favorit
Ladda ned och läs i en e-boksläsare. Tips på appar
Finns även som
Visa alla 2 format & utgåvor
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Author Esteve Calzada worked as Chief Marketing and Commercial Officer of football giants FC Barcelona for over five years. During that time he made a major contribution towards the commercial transformation that saw the club increase its revenue to over 400 million euros per year. He now works as a consultant at Manchester City FC.Full of true-life examples from Barcelona FC, find out how to generate media coverage, recruit fans and generate income through the correct use of sponsors, television rights, athletes' image rights and the management of licensed products. This is a guide to sports marketing, but not a dull and dry textbook aimed at sports marketeers and sports marketing students, but fascinating to anyone interested in sport and how football clubs make their money.
Visa hela texten

Kundrecensioner

Har du läst boken? Sätt ditt betyg »