McQuails Media and Mass Communication Theory (häftad)
Häftad (Paperback)
Antal sidor
SAGE Publications Ltd
Deuze, Mark
232 x 186 x 57 mm
1441 g
Antal komponenter
McQuails Media and Mass Communication Theory (häftad)

McQuails Media and Mass Communication Theory

Häftad Engelska, 2020-04-23
Skickas inom 7-10 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Visa alla 2 format & utgåvor
Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. 

New to this edition:

? Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.

? An increased focus on conceptualizing ?mass? media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication.

? Further discussion of what we want and expect of media and society in all chapters.

?  New and revised material, including a new chapter ?A Canon of Media Effects?, bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence. 

A vitally important for all students of Media and Mass Communication in the 21st century.
Visa hela texten

Passar bra ihop

  1. McQuails Media and Mass Communication Theory
  2. +
  3. McQuail's Mass Communication Theory

De som köpt den här boken har ofta också köpt McQuail's Mass Communication Theory av Denis McQuail (häftad).

Köp båda 2 för 988 kr


Har du läst boken? Sätt ditt betyg »

Recensioner i media

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“  

This informative, important and readable volume should populate the shelves of those wanting to understand more fully how the media and mass communication operate today. Continuing where McQuail’s legendary volumes on mass communication theory ended, Deuze pays him tribute while offering another chance to engage with its debates in real time.

Bloggat om McQuails Media and Mass Communication Theory

Övrig information

Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail's Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.

Mark Deuze is Professor of Media Studies at the University of Amsterdams (UvA) Faculty of Humanities. From 2004 to 2013 he worked at Indiana Universitys Department of Telecommunications in Bloomington, United States. Publications of his work include over ninety papers in academic journals and books, including most recently Making Media (January 2019; co-edited with Mirjam Prenger, published by Amsterdam University Press), and Beyond Journalism (December 2019; co-authored with Tamara Witschge, published by Polity Press).

Deuzes work has been translated in Chinese, Czech, German, Portuguese, Greek, and Hungarian. He holds a honorary appointment as a Visiting Professor at the University of Technology Sydney (2019-2020), has received a Donald W. Reynolds Fellowship from the Missouri School of Journalism (2015), a visiting Research Fellowship at the Center for International Communications Research of Leeds University (2007), and a Fulbright Fellowship at the University of Southern California in Los Angeles (2003).

Weblog: E-mail: He is also the bass player and singer of Skinflower.


Part 1 Preliminaries Chapter 1: Introduction to the Book Chapter 2: The Rise, Decline, and Return of Mass Media Part 2 Theories Chapter 3: Concepts and Models for Mass Communication Chapter 4: Theories of Media and Society Chapter 5: Media, Mass Communication, and Culture Chapter 6: New Media Theory Part 3 Structures Chapter 7: Freedom and Accountability of Media Chapter 8: Ownership and Governance of Media Chapter 9: Global Mass Communication Part 4 Organizations Chapter 10: The Media Organization: Pressures and Demands Chapter 11: The Production of Media Culture Part 5 Content Chapter 12: Media Content: Issues, Concepts and Methods of Analysis Chapter 13: Media Genres, Formats and Texts Part 6 Audiences Chapter 14: Audience Theory and Research Traditions Chapter 15: Audience Formation and Experience Part 7 Effects Chapter 16: Processes and Models of Media Effects Chapter 17: A Canon of Media Effects Part 8 Epilogue Chapter 18: The Future of Media and Mass Communication Theory