- Format
- Häftad (Paperback)
- Språk
- Engelska
- Antal sidor
- 216
- Utgivningsdatum
- 2018-02-05
- Upplaga
- 1
- Förlag
- SAGE Publications Ltd
- Medarbetare
- Machin, David
- Illustrationer
- Black & white illustrations
- Dimensioner
- 239 x 168 x 15 mm
- Vikt
- Antal komponenter
- 1
- Komponenter
- 467:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Matte Lam
- ISBN
- 9781473972995
- 340 g
Du kanske gillar
-
Multimodality
Gunther Kress
HäftadDoing Visual Analysis
From Theory to Practice
av Per Ledin319Skickas inom 7-10 vardagar.
Gratis frakt inom Sverige över 159 kr för privatpersoner.Finns även somPassar bra ihop
De som köpt den här boken har ofta också köpt Introduction to Multimodal Analysis av Per Ledin, David MacHin (häftad).
Köp båda 2 för 668 krKundrecensioner
Har du läst boken? Sätt ditt betyg »Fler böcker av Per Ledin
-
Vägar Genom Texten : Handbok I Brukstextanalys
Lennart Hellspong, Per Ledin
I den här boken analyseras olika slags brukstexter, t.ex. lagar, annonser, protokoll, broschyrer, läroböcker och nyhetsartiklar. Gemensamt för dem är deras praktiska syfte ¿ att beskriva verkligheten och styra vårt handlande i den. Det är texter s...
-
Introduction to Multimodal Analysis
Per Ledin, David MacHin
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theo...
Recensioner i media
A cogent and accessible book that explains how meanings are made through visual and material resources. A must-read for those interested in conducting visual analysis.
Doing Visual Analysis places visual communication at the heart of the political and social organisation of the everyday. It provides an excellent introductory 'tool kit' for researching how visual materials shape what we do, how we think, and how we experience the world.
"Recognizing that research questions are generated within a context of everyday life experiences and specific media use, this book guides students to good research design as it trains them in analytical skills. This innovative social semiotic approach is distinct among such texts and will benefit students and scholars alike."Övrig information
David Machin is Lecturer in the Department of Media and Communication at the University of Leicester. He is co-editor of the journal Social Semiotics and has written five other books, including Introduction to Multimodal Analysis (Hodder, 2007), and News Production (Routledge, 2006), as well as co-editing the Media Audiences major work with Barrie Gunter.
Innehållsförteckning
Chapter 1: What is visual communication?Chapter 2: Approaches to visual communicationChapter 3: PhotographsChapter 4: Document designChapter 5: PackagingChapter 6: Space designChapter 7: Film clipsChapter 8: Data presentationChapter 9: Conclusion