The Mom Test (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
138
Utgivningsdatum
2013-09-10
Förlag
Createspace Independent Publishing Platform
Illustrationer
Black & white illustrations
Dimensioner
220 x 140 x 7 mm
Vikt
175 g
Antal komponenter
1
Komponenter
422:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on White w/Matte Lam
ISBN
9781492180746
The Mom Test (häftad)

The Mom Test

How to talk to customers & learn if your business is a good idea when everyone is lying to you

Häftad Engelska, 2013-09-10
324
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The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .

Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
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