Strategic Sport Communication (inbunden)
Inbunden (Hardback)
Antal sidor
2 ed
Human Kinetics Publishers
Laucella, Pamela (förf)/Geurin, Andrea (förf)
20 illustrations
76 Halftones, black and white; 20 Illustrations, black and white
279 x 216 x 28 mm
1180 g
Antal komponenter
Strategic Sport Communication (inbunden)

Strategic Sport Communication

Inbunden Engelska, 2016-10-04
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Strategic Sport Communication, Second Edition, explores the sport industry's exciting and multifaceted segment of sport communication. With communication theory, sport literature, and insight from the industry's leading professionals, the text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents. The team of international authors has drawn on its extensive practical, academic, and leadership experiences to update and revitalize this second edition of Strategic Sport Communication. Using the industry-defining standard of the Strategic Sport Communication Model (SSCM), the text explores sport communication in depth and then frames the three major components of the field: personal and organizational communication, sport media, and sport communication services and support. Readers will discover how each aspect of this segment of the sport industry is integral to the management, marketing, and operational goals at all levels of sport organizations. The second edition includes the following enhancements: * A new, expanded chapter titled Integrated Marketing Communication in Sport allows students to explore modern marketing strategy. * Substantial updates and new information on multiple social media platforms throughout the book elucidate the latest trends. * "Sport Communication at Work" sidebars and "Profile of a Sport Communicator" features apply topics and theoretical concepts to real-world situations. * Key terms, learning objectives, and chapter wrap-ups with review questions, discussion questions, and individual exercises keep readers engaged and focused. * An expanded ancillary package provides tools for instructors to use in course preparation and presentation. The content is complemented by photos throughout and organized in an easy-to-read style. Part I of the book introduces sport communication by defining the scope of study, examining roles and functions of sport communication professionals, and looking at the history and growth of the field. Part II dives into the SSCM, which provides a macro-view of the three main components of communication in sport. This section also addresses digital and mobile communications, public relations and crisis communication, and sport research. Part III addresses sociocultural issues and legal aspects of sport communication, including culture, gender, sex, race, ethnicity, and politics. Throughout the text, individual exercises, group activities, review questions, and discussion questions promote comprehension for a variety of learning styles. With Strategic Sport Communication, Second Edition, readers will be introduced to the vast and varied field of sport communication. The framework of the SSCM prepares readers with foundational and theoretical knowledge so they are able to understand the workings of, and ultimately contribute to, the rapidly growing field of sport communication.
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  1. Strategic Sport Communication
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  3. Contemporary Sport Management

De som köpt den här boken har ofta också köpt Contemporary Sport Management av Paul M Pedersen, Lucie Thibault (häftad).

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"The authors are to be applauded for collecting a vast amount of information referred to as sport communication and placing it literally at the fingertips of readers." -International Journal of Sport Communication, Volume 1, 2007 (review of first edition) "[The authors] have done an admirable job of bringing all the various facets of sport communication and tying them into a comprehensible whole. The result is a text useful for students, instructors and anyone else interested in this growing field." -Journal of Sports Media, Volume 4, Issue 1, 2009 (review of first edition) "The combination of theoretical and practical insight makes the textbook distinctive and valuable." -Journalism and Mass Communication Quarterly, Autumn 2007 (review of first edition) "Strategic Sport Communication is the most valuable text for North American undergraduate students studying in the areas of sport management and/or mass communication with an interest in sport in order to gain a comprehensive understanding of the emerging discipline of sport communication." -International Council of Sport Science and Physical Education (review of first edition)

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Paul M. Pedersen, PhD, professor and director of sport management at Indiana University, has published several books, including Contemporary Sport Management (5th edition, 2014), Routledge Handbook of Sport Communication (2015), Communication and the Korean Sport Industry (2012), and Research Methods and Design in Sport Management (2011). He is also the author of more than 90 articles in peer-reviewed academic outlets, such as the Journal of Sport Management, Communication & Sport, European Sport Management Quarterly, the Journal of Sports Media, Sport Marketing Quarterly, and the Journal of Sports Economics. Inducted as a North American Society for Sport Management research fellow in 2009, Pedersen has participated in more than 80 refereed presentations at professional conferences and an additional 50 invited presentations in locations around the world, including Hungary, Norway, Denmark, South Korea, and China. In addition to his roles as founding editor of the International Journal of Sport Communication and editorial board member of nine other academic journals, he is a former sportswriter and sport business columnist whose primary scholarly interest lies at the intersection of communication and management in the sport industry. Pedersen is an inductee to the Golden Eagle Hall of Fame (East High School, Pueblo, Colorado). He received his PhD from Florida State University and now lives in Bloomington with his wife Jennifer and two of their children, Brock and Carlie. His two oldest children, Hallie and Zack, are undergraduate students at Indiana University. Pamela C. Laucella, PhD, is an associate professor of journalism, specializing in sports journalism, at Indiana University-Purdue University Indianapolis (IUPUI). She earned her PhD in journalism and mass communication from the University of North Carolina at Chapel Hill, where she was a Park Fellow. She also earned degrees from The George Washington University and the University of Virginia. Before coming to IUPUI, Laucella was an assistant professor of sport communication at Indiana University and an assistant professor in communication studies at Christopher Newport University. She was also academic director of the National Sports Journalism Center and, along with the former director, helped create and develop the first sports journalism graduate program in the United States. She is currently academic director of the Sports Capital Journalism Program and directs the academic side of the sports journalism graduate program. Laucella's research analyzes multicultural issues in sport communication, as well as the intersections of race, class, and gender. She also studies diversity and inclusion in media hiring processes and reporters' ethical and professional responsibilities in a multimedia world. Laucella has presented at numerous professional conferences in journalism, sociology, history, and communication and has published in peer-reviewed national and international journals including Journalism & Mass Communication Quarterly, Journal of Sports Media, and International Journal of Sport Communication. In addition to co-authoring the first and second editions of Strategic Sport Communication, she also wrote Jesse Owens, the Press, and the 1936 Berlin Olympic Games, published by Routledge. She partners with former Black Coaches & Administrators executive director Floyd Keiith on hiring studies of Division I men's basketball and football programs. This research informs industry and promotes diversity, inclusion, and equal opportunity. Outside of IUPUI, Laucella has served as hea


Part I. Introducing Sport Communication Chapter 1. Study of Sport Communication: Revolutionary Change, Abundant Opportunities Growth and Magnitude of the Sport Industry Television Contracts and Growth in Sport Franchise Values Segmentation of the Sport Industry Role of Communication in the Sport Industry Study of Sport Management Study of Sport Communication Preparing for a Career in Sport Communication Chapter Wrap-Up Chapter 2. Careers in Sport Communication Careers in Management Careers in Media Careers in Support Services Careers in Entertainment Other Career Opportunities Increasing Your Marketability Through Ancillary Activities Your Keys to Entering the Field Chapter Wrap-Up Chapter 3. History and Growth of Sport Communication Early Eras of Sport Journalism Golden Age of Sport Perspective Period Transition Years Pioneering Visions: Pete Rozelle and Roone Arledge Contemporary Sport Communication and Digital Sport Communication Chapter Wrap-Up Part II. Examining the Strategic Sport Communication Model (SSCM) Chapter 4. Sport Communication and the SSCM Definition of Sport Communication Theoretical Framework of Sport Communication Elements of Sport Communication Popular Theories in Sport Communication Strategic Sport Communication Model Chapter Wrap-Up Chapter 5. Personal Sport Communication Forms of Personal Communication in Sport Interpersonal Sport Communication Elements of the Interpersonal Sport Communication Process Nonverbal Communication in Sport Verbal Communication in Sport Effective Interpersonal Sport Communication: Skill Development Chapter Wrap-Up Chapter 6. Organizational and Leadership Communication in Sport Organizational Sport Communication Three Organizational Features That Affect Communication Forms of Communication in Sport Organizations Leadership Communication in Sport Chapter Wrap-Up Chapter 7. Sport Mass Media: Convergence and Shifting Roles 21st-Century Media Convergence and Corporate Consolidation Sport Publishing and Print Sport Communication Newspaper Sport Coverage Wire Services and Technological Advancements Web Sport Media Sport Magazines Sport Books Electronic and Visual Communication Chapter Wrap-Up Chapter 8. Digital, Mobile, and Social Media in Sport New Sport Media: Interactivity and the Internet Internet Usage in Sport Model for Online Sport Communication New Sport Media and Communication Channels Chapter Wrap-Up Chapter 9. Integrated Marketing Communication in Sport Advertising Sponsorship Use of Athletes as Endorsers Broadcasting New Media and Integrated Marketing Communication Chapter Wrap-Up Chapter 10. Public Relations and Crisis Communication in Sport Historical Perspectives and Trends in Public Relations Effective Public Relations Media Relations Community Relations Communication During a Crisis Chapter Wrap-Up Chapter 11. Sport Communication Research Practical Research in the Media Industry Academic Research in Sport Communication Chapter Wrap-Up Part III. Addressing Issues in Sport Communication Chapter 12. Soc