Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (häftad)

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Format: Inbunden (Hardback)
Språk: Engelska
Antal sidor: 447
Utgivningsdatum: 2017-01-30
Förlag: IGI Global
Medarbetare: Cohen, Yuval (ed.), Rozenes, Shai (ed.)
Illustrationer: black & white illustrations
Dimensioner: 279 x 216 x 30 mm
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Antal komponenter: 1
Komponenter: 13:B&W 8.5 x 11 in or 280 x 216 mm Case Laminate on White w/Gloss Lam
ISSN: 2475-6547
ISBN: 9781522520849

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Name: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Price: 3144.00 SEK
Availability: InStock
Author: Shai Rozenes, Yuval Cohen
ISBN: 9781522520849

av Shai Rozenes, Yuval Cohen

Inbunden, Engelska, 2017-01-30

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Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

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