Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry (häftad)
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E-bok
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Språk
Engelska
Utgivningsdatum
2017-01-06
Förlag
IGI Global
ISBN
9781522520863

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry E-bok

av Shai Rozenes, Yuval Cohen
E-bok (LCP),  Engelska, 2017-01-06
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Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
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