Mastering Marketing Agility (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
336
Utgivningsdatum
2020-07-21
Förlag
Berrett-Koehler Publishers
Dimensioner
226 x 150 x 13 mm
Vikt
318 g
Antal komponenter
1
ISBN
9781523090983

Mastering Marketing Agility

av Andrea Fryrear
Häftad,  Engelska, 2020-07-21
297
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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a sign post showing the way towards the Agile future of marketing operations, explaining how every role from social media intern up to Chief Marketing Officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
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