Hard sell (inbunden)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
240
Utgivningsdatum
2016-05-16
Förlag
Manchester University Press
ISBN
9781526111166

Hard sell E-bok

Advertising, affluence and transatlantic relations, c. 1951-69

av Sean Nixon
E-bok (LCP),  Engelska, 2016-05-16
261
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'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.'Jeremy Black, Professor of History, University of ExeterFocusing on advertising's relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer.Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity.
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