Pivot to the Future

Omar and the team have written a wonderful book that outlines what it takes to succeed in a world changed-and super-charged-by technology-based disruption. -- Satya Nadella, CEO, Microsoft Omar and his colleagues provide practical information and real-world examples that will be useful to companies looking to embrace change and adopt strategies and technologies to keep reinventing and iterating their customer experiences. -- Andy Jassy, CEO, Amazon Web Services (AWS) Abbosh and his coauthors make a powerful case that successful innovation is a long-term game that requires constant pivots to evolve and change. -- Michael Dell, CEO, Dell Provides powerful and stimulating concepts, ideas, and examples. . . . A must-read for anyone who is looking for help on the journey!! -- Hubert Joly, chairman and CEO, Best Buy An invaluable testimony on how Accenture very successfully transformed and adapted. . . . A well-structured guide on how to 'wisely' pivot a business towards new opportunities in the digital age, and definitely a must read. -- Jean-Pascal Tricoire, chairman & CEO, Schneider Electric A powerful framework that can shape top leadership teams' decisions around digital strategies and new operating models. -- Giovanni Caforio, CEO, Bristol-Myers Squibb I like the strategies I'm seeing here for unlocking trapped value and simultaneously reinventing legacy, current, and new areas of a business. I think they could go a long way in helping us-and other companies-get there. -- John Pettigrew, CEO, National Grid A much needed perspective that reinvents tired and outdated concepts of strategy . . . Instead of theorizing, it draws on a real-world journey to figure all this out. -- Rita McGrath, bestselling author of 'The End of Competitive Advantage' and professor at Columbia Business School Helps decision makers break free from traditional, linear thinking and immediate concerns . . . by leveraging disruption rather than fearing it. -- Klaus Schwab, founder and executive chairman, World Economic Forum

Paul Nunes is the global managing director for thought leadership at Accenture Research and leads the company's principle business research programs that shape its strategic vision. He is coauthor of three books, Big Bang Disruption: Strategy in the Age of Devastating Innovation (2014). He has written for MIT Sloan Management Review, Fast Company, Conference Board Review, The European Business Review, Rotman, Strategy and Leadership, and Wired. Nunes' research findings have been featured in the New York Times, Wall Street Journal, USA Today, BusinessWeek.com, Forbes.com, Inc.com, CFO, CIO, CIO Insight, Los Angeles Times, and Chicago Tribune. Larry Downes is an Internet industry analyst and author on developing business strategies in the age of disruptive innovation. He is the co-author of Big Bang Disruption and author of New York Times business best-seller, Unleashing the Killer App: Digital Strategies for Market Dominance, (1998) which was named by The Wall Street Journal as one of the five most important books ever published on business and technology. He is a columnist on innovation for both The Washington Post and Forbes and writes regularly for Harvard Business Review. Downes has held faculty appointments at the University of Chicago Booth School of Business, Northwestern University School of Law, and the University of California-Berkeley's Haas School of Business, where he was Associate Dean of the School of Information. Since 2014, he has served as project director at the Georgetown Center for Business and Public Policy. Omar Abbosh is group chief executive of Accenture's Communications, Media & Technology operating group and is a member of Accenture's Global Management Committee. He has served as the global client lead for leading multinational companies where he advised client executives on major strategic issues for their businesses. Mr. Abbosh joined Accenture in 1989 and became a partner in 1998. He holds a degree in electronic engineering from Cambridge University and a master's degree in business administration from INSEAD.