Business-to-Business Marketing (e-bok)
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E-bok
Filformat
EPUB med Adobe-kryptering
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Nedladdning
Kan laddas ned under 24 månader, dock max 3 gånger.
Språk
Engelska
Antal sidor
424
Utgivningsdatum
2020-04-20
Förlag
SAGE Publications
ISBN
9781529726176
Business-to-Business Marketing (e-bok)

Business-to-Business Marketing (e-bok)

E-bok (EPUB - DRM), Engelska, 2020-04-20
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Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage throughoutof digital transformation and social responsibility in business markets 'Scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such asBarry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger Updated onlineresources, including author-selected SAGE journal articles and videos supporting each chapter.
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