Customer Responsive Management (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
286
Utgivningsdatum
1996-10-01
Förlag
John Wiley & Sons Inc
Medarbetare
Manrodt, Karl
Illustrationer
illustrations
Dimensioner
214 x 140 x 24 mm
Vikt
499 g
Antal komponenter
1
ISBN
9781557865052

Customer Responsive Management

The Flexible Advantage

av Frank Davis Jr, Karl Manrodt
Häftad,  Engelska, 1996-10-01
264
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This book illustrates TQM concepts as they apply to service organizations where a product may or may not be involved. It addresses nine key management areas including cultivating relationships with customers and capacity management.
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Övrig information

Frank W. Davis. Jr and Karl Manrodt are both Professors of Marketing, Logistics and Transportation, University of Tennessee, Knoxville, USA.

Innehållsförteckning

An Introduction to Customer Responsiveness. The Evolving Economic Focus: From Conquest to Relationship. Why Should Organizations Be Responsive?. Customer Responsiveness is Activity Based. The Customer-Responsive Model. Examples of Customer-Responsive Organizations. The Customer Relationship Management Task. Delivery Coordination Management Task. Customer-Responsive Demand Economics. Customer-Responsive Cost Economics. Customer-Responsive Pricing. The Customer-Responsive Organization. Customer-Responsive Information Infrastructure. Responsive Relationships. The Evolving Business Focus: Production to Customer Responsiveness. Index.

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