How Intel, Microsoft and Cisco Drive Industry Innovation
Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD. Michael A. Cusumano is the Sloan Management Review Professor of Management at the MIT Sloan School, editor-in-chief and chairman of the board of the Sloan Management Review, and coauthor of the bestseller Microsoft Secrets.
Contents; Chapter 1 Introduction: Platform Leadership and Complementary Innovation; Chapter 2 Intel's Rise to Platform Leadership: The Story; Chapter 3 Intel's Strategic Principles for Platform Leadership: The Four Levers; Chapter 4 Platform Leaders and Complementors: How to Manage Conflicts of Interest; Chapter 5 Alternative Strategies for Platform Leadership: Microsoft and Cisco; Chapter 6 Platform-Leader Wannabes: Palm, NTT DoCoMo, and Linux; Chapter 7 Conclusion: The Essence of Platform Leadership; Notes; Index; About the Authors