Professional Marketing And Selling Techniques For Digital Wedding Photographers (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
124
Utgivningsdatum
2006-04-01
Upplaga
2nd ed.
Förlag
Amherst Media
Illustrationer
1 Illustrations, unspecified
Dimensioner
278 x 214 x 8 mm
Vikt
510 g
Antal komponenter
1
ISBN
9781584281801
Professional Marketing And Selling Techniques For Digital Wedding Photographers (häftad)

Professional Marketing And Selling Techniques For Digital Wedding Photographers

Häftad Engelska, 2006-04-01
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Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic--whether that be low-volume big-budget or high-volume low-budget clients--and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table-style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
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