Strategy Maps (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
324
Utgivningsdatum
2004-01-01
Upplaga
illustrated ed
Förlag
Harvard Business School Press
Medarbetare
Norton, David P
Illustrationer
illustrations
Dimensioner
245 x 165 x 43 mm
Vikt
870 g
Antal komponenter
1
Komponenter
,
ISBN
9781591391340
Strategy Maps (inbunden)

Strategy Maps

Converting Intangible Assets into Tangible Outcomes

Inbunden Engelska, 2004-01-01
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strategy maps takes readers to the next level of precision in strategy implementation

Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Nortons ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.

Offers a visual cause-and-effect explanation of whats working and what doesnt in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.
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Övrig information

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.

Innehållsförteckning

1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign