- Inbunden (Hardback)
- Antal sidor
- illustrated ed
- Harvard Business School Press
- Norton, David P
- 245 x 165 x 43 mm
- Antal komponenter
- 870 g
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Converting Intangible Assets into Tangible Outcomes
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Strategy Maps introduces a new tool that has evolved from Robert Kaplan and David Nortons ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually map your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively.
Offers a visual cause-and-effect explanation of whats working and what doesnt in a way that everyone in the company can understand. Helps get the entire organization involved in strategy.
Bloggat om Strategy Maps
Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School. David P. Norton serves as a Director with the Balanced Scorecard Collaborative.
1 Introduction; 2 Strategy Maps; 3 Operations Management Processes; 4 Customer Management; 5 Innovation Processes; 6 Managing Regulatory and Societal Processes; 7 Aligning Intangible Assets to Enterprise Strategy; 8 Human Capital Readiness; 9 Information Capital Readiness; 10 Organization Capital; 11 Customizing Your Strategy Map to Your Strategy; 12 Planning the Campaign