Alignment (inbunden)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2006-03-01
Upplaga
illustrated ed
Förlag
Harvard Business School Press
Medarbetare
Norton, David P
Illustrationer
illustrations
Dimensioner
245 x 160 x 30 mm
Vikt
640 g
Antal komponenter
1
ISBN
9781591396901
Alignment (inbunden)

Alignment

How to Apply the Balanced Scorecard to Corporate Strategy

Inbunden Engelska, 2006-03-01
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most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. but often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance

Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters role in setting, coordinating, and overseeing organisational strategy.

Based on extensive field research in organisations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the enterprise value proposition: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained.

The next breakthrough in strategy execution from the fields premier thinkers, Alignment shows how todays companies can unlock unrealised value from enterprise synergies.
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Övrig information

Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.