The Innovator's Guide to Growth (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
320
Utgivningsdatum
2008-06-01
Upplaga
illustrated ed
Förlag
Harvard Business School Press
Medarbetare
Johnson, Mark W. / Sinfield, Joseph V. / Altman, Elizabeth J.
Illustratör/Fotograf
Illustrations
Illustrationer
illustrations
Dimensioner
243 x 192 x 27 mm
Vikt
840 g
Antal komponenter
1
ISBN
9781591398462

The Innovator's Guide to Growth

Putting Disruptive Innovation to Work

av Scott D Anthony
Inbunden,  Engelska, 2008-06-01
433
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The Innovator's Guide to Growth Kan levereras innan julafton!
More than a decade ago, Clayton Christensen's breakthrough book the innovator's dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.
in the Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.
With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems.
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Övrig information

Scott D. Anthony is president of Innosight, a consultancy cofounded by Clayton Christensen that helps organizations build innovation expertise. Mark W. Johnson is chairman and cofounder of Innosight. Joseph V. Sinfield is a partner at Innosight. Elizabeth J. Altman is vice president of strategy and business development in Motorola's Mobile Devices business.

Innehållsförteckning

Introduction - By Clay Christenson

Section I

Chapter 1: Identifying jobs to be done

Chapter 2: Identifying Overshot Customers

Chapter 3: Identifying nonconsumers

Section II

Chapter 4: Developing Solutions

Chapter 5: Assessing a strategys fit with a pattern

Chapter 6: Mastering emergent strategies

Section III

Chapter 7: Assembling and managing project teams

Chapter 8: Organizing to Innovate

Chapter 9: The Role of the CEO

Chapter 10: Growth through Acquisition

Chapter 11: Innovation Metrics

Summary: Innovation Traps

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