Competition Demystified (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
416
Utgivningsdatum
2007-09-01
Förlag
Portfolio
Dimensioner
215 x 138 x 23 mm
Vikt
379 g
Antal komponenter
1
ISBN
9781591841807

Competition Demystified

A Radically Simplified Approach to Business Strategy

Häftad, Engelska, 2007-09-01
157 kr
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Bruce Greenwald, one of the nations leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. < BR> < BR> Over the last two decades, the conventional approach to strategy has become frustratingly complex. Its easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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aIn the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler.a<br> a"The New York Times" <br> aCase studies and sharp analysis make this a book worth pondering. . . . They make a compelling case.a<br> a"BusinessWeek" <br> aA truly fabulous read.a<br> aMarketingSherpa.com <br> a"Competition Demystified" is a brilliant challenge to Michael Porteras "Competitive Strategy,"a<br> aSylvia Nasar <br> "Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies"<br> a"The Toronto Globe and Mail"

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