Apple Confidential 2.0 (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Serie
One Off
Antal sidor
320
Utgivningsdatum
2003-10-01
Upplaga
2 Rev ed
Förlag
No Starch P.
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations
Dimensioner
245 x 190 x 20 mm
Vikt
680 g
Antal komponenter
1
ISBN
9781593270100
Apple Confidential 2.0 (häftad)

Apple Confidential 2.0

The Definitive History of the World's Most Colorful Company

Häftad Engelska, 2003-10-01
383
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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
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Innehållsförteckning

The genesus of Apple

Woz's wanderings

The Apple III fiasco

Code names uncovered

Millionaire mania

The strangest bedfellow of all

Fron Xerox, with love

The making of Mac

Mac insiders

The greatest commercial that almost never aired

The mac meets the press

Mac models timeline

Why 1985 wasn't like 1984

Telecom troubles

The rise & fall of John Sculley

Windows: What went wrong

The fallen Apple

What Jobs did NeXT

The Pixar phenomenon

The Star Trek saga

From Diesel to doctor

The clone quandary

The doctors strong medicine

TheCopland crisis

Happily ever Apple