The Art and Business of Directing Commercials
Slutsåld
Chapter 1: The Commercial Director's World Chapter 2: Breaking into Commercials Chapter 3: Getting the Job Chapter 4: The Treatment Chapter 5: Director's Prep Chapter 6: Preproduction Chapter 7, Preproduction Meeting Chapter 8: Getting the Shot Chapter 9: Working with the Agency-Dealing with the Client Chapter 10: The Director's Cut Chapter 11: Expanded Post Production Chapter 12: The Next Step Chapter 13: Appendix (16)
Since earning a Bachelor of Fine Arts with Honors in Film from the prestigious Art Center College of Design, Thomas Richter has won dozens of awards for both commercials and short films, including the John Sayles Award for Best Narrative Short, the Silver Hugo Award for Best Campaign, and the ITVA Platinum Award for Media Excellence. Thomas has directed commercials for clients as diverse as Ford, Toyota, Infiniti, The San Francisco Giants, IKEA, and Coolboarders the videogame, among many others. Check out his work at http://www.thomasrichter.net/.
The commercial director's world
Breaking into commercials
The treatment
Director's prep
Preproduction
Preproduction meeting
Getting the shot
Dealing with the client
The director's cut
Director's prep
The next step