Start Your Own Business (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
674
Utgivningsdatum
2018-08-30
Upplaga
7 ed
Förlag
Entrepreneur Press
Medarbetare
Feifer, Jason (foreword)
Dimensioner
226 x 152 x 30 mm
Vikt
962 g
Antal komponenter
1
ISBN
9781599186290

Start Your Own Business

The Only Startup Book You'll Ever Need

av Inc The Staff Of Entrepreneur Media, Jennifer Merritt
Häftad,  Engelska, 2018-08-30

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In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That's 4 million freelancers, soon to be 7 million by 2020. Whether it's people looking to earn extra money, those tired of their 9-to-5, or entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them to: Avoid analysis paralysis when launching a business Test ideas in the real world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor Know what to consider when looking for funding from venture capitalists, loans, cash advances, etc. Decide if a coworking space is the right move Get tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media
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Recensioner i media

"If you're thinking about entrepreneurship, if you've got a business idea, if you're struggling with your startup--you need this book! It's chock full of essential information and invaluable lessons you'll refer to daily on the road to making your business dream a reality." -Barbara Corcoran, Investor/Shark on ABC's Shark Tank and Co-Founder of Barbara Corcoran Venture Partners

Övrig information

For more than four decades, Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family;Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, and our industry partners to point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward. Entrepreneur Media, Inc. is based in Irvine, CA and New York City.

Innehållsförteckning

Chapter 1: Introduction Chapter 2: Taking the Plunge | Get ready to be an entrepreneur Chapter 3: Good Idea | How Will I know if I Have a Great Idea for My Business? Chapter 4: Good Timing | Should You Launch Your Business Part or Full Time? Chapter 5: Build It or Buy It? | Starting a Business vs Buying One Chapter 6: Choose Your Target | Defining Your Market Chapter 7: If You Build It, Will They Come? | Conducting Market Research Chapter 8: The Name Game | Naming Your Business Chapter 9: Make It Legal | Choosing a Business Structure Chapter 10: Plan of Attack | Creating a Winning Business Plan Chapter 11: Call in the Pros | Hiring a Lawyer and an Accountant Chapter 12: All in the Family | Financing Starts With You-and Your Friends and Relatives Chapter 13: Nothing Ventured, Nothing Gained | How to Fund and Attract Investors Chapter 14: Looking for Loans | The Ins and Outs of Debt Financing Chapter 15: Fed Funds | How to Get Government Loans Chapter 16: What's Your Deal? | Negotiating Successfully Chapter 17: Site Seeking | Choosing a Location for Your Business Chapter 18: Looking Good | Creating a Professional Image Chapter 19: Stock Answers | The Lowdown on Inventory Chapter 20: It's in the Mail | Setting Up Mailing Systems Chapter 21: Charging Ahead | Offering Your Customers Credit Chapter 22: Cover Your Assets | Getting Your Business Insurance Chapter 23: Staff Smarts | Hiring Employees Chapter 24: Perk Up | Setting Employee Policies and Benefits Chapter 25: Buyer's Guide | Business Equipment Basics Chapter 26: Business 24/7 | Using Technology to Boost Your Productivity Chapter 27: Net Works | Building Your Company Website Chapter 28: Keep in Touch | Using Technology to Stay Connected Chapter 29: Brand Aid | Building a Brand Chapter 30: Marketing Genius | Advertising and Marketing Your Business Chapter 31: Talking Points | How to Promote Your Business Chapter 32: Sell It | Effective Selling Techniques Chapter 33: Now Serving | Offering Superior Customer Service in the Age of Twitter and Facebook Chapter 34: Net Sales | Online Advertising and Marketing Chapter 35: Social Studies | Social Media Marketing Chapter 36: Can You Relate | Social Media Networking Chapter 37: Keeping Score | The Basics of Bookkeeping Chapter 38: Making a Statement | How to Create Financial Statements Chapter 39: On the Money | Effectively Managing Your Finances Chapter 40: Pay Day | How to Pay Yourself Chapter 41: Tax Talk | What You Need to Know About Your Taxes Appendix: Business and Government Resources Glossary Index

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