Customer Knowledge Management (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
310
Utgivningsdatum
2009-02-15
Förlag
Information Science Reference
Illustrationer
illustrations
Dimensioner
259 x 183 x 28 mm
Vikt
1022 g
Antal komponenter
1
Komponenter
HC gerader Rücken kaschiert
ISBN
9781605662589
Customer Knowledge Management (inbunden)

Customer Knowledge Management

People, Processes, and Technology

Inbunden Engelska, 2009-02-15
1499
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Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. ""Customer Knowledge Management: People, Processes, and Technology"" introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Well-organized and unique, this book provides concise yet comprehensive coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.
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