Onward (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
368
Utgivningsdatum
2012-03-27
Förlag
Rodale Incorporated
Medarbetare
Gordon, Joanne
Dimensioner
215 x 146 x 25 mm
Vikt
453 g
Antal komponenter
1
ISBN
9781609613822
Onward (häftad)

Onward

How Starbucks Fought for Its Life Without Losing Its Soul

Häftad Engelska, 2012-03-27
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In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past.
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  1. Onward
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De som köpt den här boken har ofta också köpt Pour Your Heart Into It av Howard Schultz (häftad).

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"Personal, suspenseful, and surprisingly open . . . [Schultz's] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and his voice is winning and authentic. this is a must-read for anyone interested in leadership, management, or the quest to connect a brand with the consumer." --Publishers Weekly, starred review "Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders." --Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of Still Surprised: A Memoir of a Life in Leadership

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Övrig information

Howard Schultz is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It. Joanne Gordon is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and five previous books.