- Häftad (Paperback / softback)
- Antal sidor
- Echo Point Books & Media
- Illustrations; Illustrations, black and white
- 250 x 170 x 10 mm
- Antal komponenter
- 67:B&W 6.69 x 9.61 in or 244 x 170 mm (Pinched Crown) Perfect Bound on White w/Gloss Lam
- 430 g
Du kanske gillar
Goodbusiness Day Finder 2021
R H LaversLooseleaf
How to Write a Good Advertisement
A Short Course in Copywriting123Skickas inom 10-15 vardagar.
Fri frakt inom Sverige över 159 kr för privatpersoner.*Recommended newest editions published in 2013:
Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630)
Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegies How to Win Friends and Influence People into a mega-seller.
How to Write a Good Advertisement, Schwabs classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective advertisement. Schwab shows us how to
- Get attention
- Build credibility
- Create winning layouts and choose the best ad size
- Test ad effectiveness
- Convert inquiries to sales
- Make special offers that dramatically increase response and sales
How to Write a Good Advertisement gets you quickly up to speed with examples of powerful profitable headlines (with explanations of why those headlines work so well), and quick lesson reviews that help you turn what youve read into skills you own. Schwab provides us shortcuts without sacrificing long-term understanding. Fifty years after publication this book is still the standard bearer, sought after by a new generation of copy-writers and businesspeople. Read it, apply it, and watch your sales soar.
Passar bra ihop
De som köpt den här boken har ofta också köpt 100 Great Copywriting Ideas From Leading Compan... av Maslen Andy (häftad).Köp båda 2 för 218 kr
KundrecensionerHar du läst boken? Sätt ditt betyg »
Fler böcker av Victor O Schwab
Robert C Worstell, Victor O Schwab
"Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. "Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been...