Guerrilla Marketing to Heal the World (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
386
Utgivningsdatum
2016-05-05
Förlag
Morgan James Publishing llc
Medarbetare
Horowitz, Shel
Illustrationer
Illustrations, black and white
Dimensioner
229 x 152 x 22 mm
Vikt
563 g
Antal komponenter
1
Komponenter
402:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Matte Lam
ISBN
9781630476588

Guerrilla Marketing to Heal the World

Combining Principles and Profit to Create the World We Want

av Jay Conrad Levinson, Shel Horowitz
Häftad,  Engelska, 2016-05-05
227
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Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don't have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You'll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share
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Jay Conrad Levinson, Shel Horowitz

Övrig information

Jay Conrad Levinson created the Guerrilla Marketing brand in 1984, after an advertising career including such iconic campaigns as the Energizer Bunny, United's Friendly Skies, and even the Marlboro Man. His 60+ books have sold more than 20 million copies. Award-winning author of nine previous books including the long-running category bestseller "Guerrilla Marketing Goes Green", Shel Horowitz helps green and socially conscious businesses profit by going greener and by addressing hunger, poverty, war, and catastrophic climate change. His consulting, writing, and speaking practice has spread to six continents so far. Shel has braided together careers as both an activist and a marketer since the 1970s; he's especially proud of starting a successful movement to save the Mount Holyoke Range in Massachusetts.

Innehållsförteckning

PART I: THE WAY OF THE GOLDEN RULE Chapter 1: Because People Matter Chapter 2: Basic Concepts Chapter 3: Advantages of Doing the Right Thing PART II: THE NEW GREEN, SOCIALLY CONSCIOUS MARKETING MINDSET Chapter 4: The New Marketing Matrix Chapter 5: Abundance versus Scarcity Chapter 6: Build Powerful Alliances With Competitors, Too Chapter 7: Why the Abundance Paradigm Eliminates the Need to Worry about Market Share Chapter 8: Exceptions: Are There Zero-Sum, Win-Lose Situations? PART III: GREEN BUSINESS, GREEN MARKETING Chapter 9: Becoming a Green Company Chapter 10: Marketing Green Chapter 11: Making Green Sexy Across All Demographics and Industries Chapter 12: Language, Greenwashing, and Truth Chapter 13: Three Kinds Of Customers: Are You Reaching Them All? PART IV: GETTING NOTICED IN THE NOISE AND CLUTTER: HANDS-ON WITH COOPERATIVE, PEOPLE-CENTERED MARKETING Chapter 14: Advanced Copywriting Chapter 15: Give the People What They Want Chapter 16: Running a Global Company PART V: USING YOUR BUSINESS TO CREATE A BETTER WORLD Chapter 17: Marketing As Social Change, and Social Change As Marketing Chapter 18: Community-Focused and Charity/Social Change Marketing Chapter 19: Taking the Concept Beyond Marketing: Abundance and Sustainability in Businesses and in Society Chapter 20: Exponential Thinking from Three Practical Visionaries Chapter 21: Profit by Helping the World Chapter 22: Impossible is a Dare: Business For a Better World

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