Competing for Customer Time, Attention, and Money
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Köp båda 2 för 579 krPraise for The Experience Economy: "A brilliant, absolutely original book." -- Tom Peters, coauthor, In Search of Excellence "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first." -- Tom Kelley, Partner, IDEO "A provocative argument." -- Fast Company "A wise, deep, and enlightening book." -- The Globe and Mail "Joseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century." -- Psychology Today "A good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it." -- Wired
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business. You can visit the authors at: strategichorizons.com/ linkedin.com/in/joepine en.wikipedia.org/wiki/B._Joseph_Pine_II