True Connections (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
184
Utgivningsdatum
2020-05-14
Förlag
Lulu.com
Illustrationer
Black & white illustrations
Dimensioner
229 x 152 x 11 mm
Vikt
277 g
Antal komponenter
1
Komponenter
402:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Matte Lam
ISBN
9781716943362

True Connections

Relationship Marketing in the Digital World

av Martin Greif
Häftad,  Engelska, 2020-05-14
290
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If your website does not generate sales, leads, subscriptions, or revenue at the rate you think it should, then this book is probably for you. This is a step by step guide that will outline all the conversion barriers on your site. If you follow the principles in the book, you will be able to diagnose the problems that are stopping your website visitors from engaging with you.

Here's the key takeaway. It's not about you, it's about your visitors. Address their issues and you will solve your own problems. This is the key principle in Conversion Rate Optimization (CRO).

It does not matter if you are optimizing landing pages, performing A/B tests, or redesigning your website, aligning user intent with their website experience is the only way to increase your conversion rate. So how do you align user intent?

This book will enable you to evaluate your website conversion issues and address any misalignment.

If you are new to conversion rate optimization or landing page optimization, reading this book will set you on the correct course to improve your website conversions. If you are an experienced CRO practitioner, this book will provide new insights on how to approach CRO.
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Övrig information

Martin Greif is President of SiteTuners LLC, a Conversion Rate Optimization Agency. You can learn more about Martin and SiteTuners at www.sitetuners.com.

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