How to Build a Product That Sells Itself
De som köpt den här boken har ofta också köpt The 48 Laws of Power av Robert Greene (häftad).
Köp båda 2 för 528 kr“the future of growth belongs to product-led companies. at hubspot, we realized this a few years ago, which is why we disrupted our own business model before anyone else could.”
- Kieran Flanagan, VP of Marketing, HubSpot
“product-led growth is about helping your customers experience the ongoing value your product provides. it is a critical step in successful product design and this book shows you how it's done."
- Nir Eyal, Wall Street Journal Bestselling Author of “Hooked: How to Build Habit-Forming Products
“the future of growth is product-led. data shows that companies leveraging a product-led growth strategy perform better on average – faster growth, higher margins, lower burn and stronger valuation multiples. product-led growth will soon become the norm, making it table stakes for saas companies that want to win in their markets. what is your company doing to adapt to the product led growth revolution?”
– Blake Bartlett, Partner, OpenView
“product-led growth changes how companies grow because it brings a focus on how the product you've built can help you acquire more customers. customer acquisition doesn't just become something marketing is focused on, the responsibilities for acquiring great customers expands to the product team as well.”
- Hiten Shah, Co-Founder of FYI, Product Habits and Crazy Egg
Part I: Design Your Strategy
Chapter 1: Why Is Product-Led Growth of Rising Importance?
Chapter 2: Choose Your Weapon—Free Trial, Freemium, or Demo?
Chapter 3: Ocean Conditions: Are You In a Red- or Blue-Ocean Business?
Chapter 4: Audience: Do You Have A Top-down Or Bottom-up Selling Strategy?
Chapter 5: Time-to-Value: How Fast Can You Showcase Value?
Chapter 6: Choose Your Product-Led Growth Model With The MOAT Framework
Part II: Build Your Foundation
Chapter 7: Build A Product-Led Foundation
Chapter 8: Understand Your Value
Chapter 9: Communicate Your Value
Chapter 10: Deliver On Your Value
Chapter 11: The Most Common Mistake that New Product-Led Businesses Make
Part III: Ignite Your Growth Engine
Chapter 12: Develop an Optimization Process
Chapter 13: The Bowling Alley Framework
Chapter 14: Improve Your ARPU
Chapter 15: Slay Your Churn Beast
Chapter 16: Why Truly Great Companies Are Built to Be Product-Led
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