- Häftad (Paperback / softback)
- Antal sidor
- Weidenfeld & Nicolson
- 129 x 196 x 29 mm
- 366 g
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The Universal Laws of Life and Death in Organisms, Cities and Companies149Skickas inom 7-10 vardagar.
Fri frakt inom Sverige över 159 kr för privatpersoner.Geoffrey West's research centres on a quest to find unifying principles and patterns connecting everything, from cells and ecosystems to cities, social networks and businesses. Why do organisms and ecosystems scale with size in a remarkably universal and systematic fashion? Is there a maximum size of cities? Of animals and plants? What about companies? Can scale show us how to create a more sustainable future? By applying the rigour of physics to questions of biology, visionary physicist Geoffrey West found that despite the riotous diversity in the sizes of mammals, they are all, to a large degree, scaled versions of each other. This speaks to everything from how long we can expect to live to how many hours of sleep we need. He then made the even bolder move of exploring his work's applicability to cities and to the business world. These investigations have led to powerful insights about the elemental natural laws that bind us together in profound ways, and how all complex systems are dancing to the same simple tune, however diverse and unrelated they may seem.
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In this "grand unified theory of sustainability", physicist Geoffrey West explores underlying laws that link society and nature, called scaling theory. Insights (into city size and walking speed, for instance) abound -- Mary Craig * NATURE * This book is breathtaking in its scope and vision! It represents the culmination of exciting theoretical work addressing critical questions in life. Written by a clever physicist and one of the most influential thinkers of the time, Geoffrey West, this volume elaborates on the author's intriguing discovery that the growth, organisation and dynamics of humans, animals and plants scale with their size. .....It is really an enjoyable read that takes readers on a journey of fresh insights and illuminating perspectives. -- Walid El-Sharoud * SCIENCE PROGRESS * 'When Geoffrey West, a brilliant theoretical physicist, turned his lens to the study of life spans, biological systems or cities he stumbled onto a game-changing universal insight about growth and sustainability. Scale is dazzling and provocative and West proves himself to be a compelling and entertaining writer - this is a book we will be talking about for a long time' -- Abraham Verghese, author of CUTTING FOR STONE 'This spectacular book on how logarithmic scaling governs everything is packed with news - from the self-similar dynamics of cells and ecosystems to exactly why companies always die and cities don't. I dog-eared and marked up damn near every page' -- Stewart Brand, creator of the WHOLE EARTH CATOLOG 'If there were a Nobel Prize for transdisciplinary science Geoffrey West would have won it for the work covered in Scale. This is a book of great originality and deep importance, containing startling insights about topics as seemingly unrelated as aging and death, sleep, metabolism, cities, energy use, creativity, corporations, and even the sustainability of our existence. If you are curious about how the world really works, you must read this book' -- Bill Miller, LMM Investments 'Scale is filled with brilliant insights. West illuminates the laws of nature underlying everything from tiny organisms and humans to cities and companies, and provides a quantitative framework for decoding the deep complexity of our interconnected world. If you want to know why companies fail, how cities persist and what is needed to sustain our civilization in this era of rapid innovation, read this amazing book' -- Marc Benioff, founder and CEO of Salesforce 'Geoffrey West's Scale is a revelation. Based on his path-breaking theory and research on super-linear scaling, it provides powerful new insights into the basic scientific laws that power our modern society and economy, its start-up companies, large corporations and cities. The book is a must-read for CEOs, technologists, mayors, urban leaders and anyone who wants to understand the simple laws that shape the complex, self-organizing world in which we live' -- Richard Florida, author of THE RISE OF THE CREATIVE CLASS and a senior editor at THE ATLANTIC 'It's rare in the history of science that someone has a big, bold, beautiful, stunningly simple new idea that also turns out to be right. Geoffrey West had one. And Scale is its story' -- Steven Strogatz, Professor of Mathematics, Cornell University and author of <i>The Joy of X </i> 'An enchanting intellectual odyssey . . . also a satisfying personal and professional memoir of a distinguished scientist whose life's work came to be preoccupied with finding ways to break down traditional boundaries between disciplines to solve the long-term global challenges of sustainability . . . Mr West manages to deliver a lot of theory and history accessibly and entertainingly . . . Provocative and fascinating' * New York Times * 'Trees, brains, hallucinogenics and even imaginary monsters are considered in this joyous, mind-boggling study of scientific methods' * Telegraph, Top 50 Best Books of 2017 * 'I can think of no more exciting thi
GEOFFREY WEST is a theoretical physicist whose primary interests have been in fundamental questions in physics, biology and global sustainability. West is a distinguished professor at the Santa Fe Institute, where he served as the president from 2005 to 2009. He also holds visiting positions at Oxford University, Imperial College and Nanyang Technical University in Singapore. West has been cited and admired in the works of many other writers and thinkers, and has given numerous presentations and popular online appearances on TED, Pop-Tech, World Economic Forum and Google Talks. In 2006, he was named to Time magazine's list of the '100 Most Influential People in the World'. www.ted.com/speakers/geoffrey_west