Strategy, Branding and Promotion
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Köp båda 2 för 562 krMarketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is e...
El marketing de moda origina gran parte de las decisiones estratégicas y creativas que afectan al diseño y al desarrollo del producto, y constituye asimismo el puente que salva el vacÿo entre lo intangible de la moda y la realidad concreta de l...
Harriet Posner is Course Leader for fashion communication and promotion at Norwich University of the Arts. After graduating from Central Saint Martins, University of the Arts, London, she established her own knitwear label selling in major stores worldwide. She has worked as a fashion designer, retail buyer and international consultant in fashion marketing and branding.