The Unpublished David Ogilvy (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
192
Utgivningsdatum
2012-12-06
Upplaga
Main
Förlag
Profile Books Ltd
Originalspråk
English
Medarbetare
Young, Miles
Illustratör/Fotograf
Illustrations
Illustrationer
Illustrations
Dimensioner
213 x 135 x 18 mm
Vikt
272 g
Antal komponenter
1
Komponenter
22:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on White w/Gloss Lam
ISBN
9781781250877

The Unpublished David Ogilvy

av David Ogilvy
Häftad,  Engelska, 2012-12-06
147
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First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
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Praise for Confessions of an Advertising Man: 'Still fresh - full of pithy points about not only advertising but also business * Evening Standard * Ogilvy is the creative force of modern advertising * New York Times * Small wonder that his staff treasured his sayings and could turn up memos decades later. Of what other company chief could that be said? * Yorkshire Post * The Father of Advertising not only reveals much about his distinctive approach to his profession, but also offers a practical masterclass in clear English as a critical business tool. That it comes from a marketing man, a profession too often associated in the popular mind with obfuscation and misdirection, makes it all the more impressive. -- Marc Sidwell * City AM * The king of advertising dispenses sound sense -- Robert McCrum * Observer *

Övrig information

David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths, working as a chef at the Majestic in Paris Ritz, an AGA salesman and a farmer. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.

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